Marketers seek to plant in you feelings of fear, lust, hate. The most effective reinforcements match your own prejudices and anxieties. You won’t even realize that the cues you’re responding to are originating from outside yourself.
Table of Contents Formal definitions Mental conditioning or message management Your corporate masters command: Shop! Hate! Fear! Misdirection Different stories - one goal Willingness to conform When some people hear behaviorism they immediately think of Pavlov and his work with slavering dogs.