Ashteroth lives!

10 minute read

And they forsook the LORD, and served Baal and Ashtaroth. (Judges 2:13)

Ashteroth1 is alive and well and living at your local Starbucks. Whether you believe what you’re going to read or not, accept it or not, or care or not, it’s important for you to be able to recognize Ashtoreth, for this is one of the things God has told you in his Word that he consistently hates.

Who is Ashtoreth?

Ashtoreth has been worshiped through most of recorded history. Here is how the historian William Smith describes her:

Ashtoreth: (a star) the principal female divinity of the Phoenicians, called Ishtar by the Assyrians and Astarte by the Greeks and Romans. She was by some ancient writers identified with the moon… It is certain that the worship of Astarte became identified with that of Venus, and that this worship was connected with the most impure rites is apparent from the close connection of this goddess with ASHERAH. 2

There is overlap between Ashtoreth the female goddess and Astaroth who is worshiped as a demon. From Wikipedia:

In demonology, is the Great Duke of Hell, in the first hierarchy with Beelzebub and Lucifer; he is part of the evil trinity. He is a male figure named after the Mesopotamian goddess Ishtar.3

Both Ashtoreth and Astaroth are associated with sexual practices condemned by the one true God. One commentator sympathetic to Ashtoreth describes:

In Ashtoreth’s worship services, male worshipers (committed sodomy) with priests and priestesses of the goddess. The priests and male prostitutes, who were consecrated to her cult were called qadesh, qedishim or sodomites.

(In addition, physical relations) …between male and male worshipers and male and female worshipers was viewed as an offering to the goddess. (parenthetical words slightly edited) 4

It’s curious that Ashteroth and Astaroth are both connected with the blurring of gender and direct attack on God’s moral standards related to sexuality. It’s helpful to keep this in mind when considering the promotion and prevalence of Ashteroth worship today.

History matters. Symbols retain their meanings. The more you educate yourself about what’s come before, the more you’ll recognize the connections.

Ashteroth key points:

  • Phoenicians, Assyrians, Greeks and Romans all worshiped her as God.
  • Ashtoreth is a fertility goddess.
  • She is a “star”.
  • Temple prostitution was used to bring honor to her.

There shall no strange god be in thee; neither shalt thou worship any strange god. (Psalms 81:9)

Worship as a form of money or currency

Worship is a type of currency, just like money. In the ancient world, bending the knee or acknowledging the state god was a form of tax. One of the reasons faithful Jews were so hated and persecuted was their refusal to worship false goddesses like Ashtoreth. Unfortunately we know from the true Biblical accounts that many in the nation of Israel were quite happy to go along with the pagans around them in the worship of Ashteroth.

The deceptive subtlety

Solomon, the wisest man in the world of his time, a believer in the true God, was seduced through his senses into the worship of Ashteroth.

Here’s how Solomon started:

And God gave Solomon wisdom and understanding exceeding much, and largeness of heart, even as the sand that is on the sea shore. And Solomon’s wisdom excelled the wisdom of all the children of the east country, and all the wisdom of Egypt. For he was wiser than all men; than Ethan the Ezrahite, and Heman, and Chalcol, and Darda, the sons of Mahol: and his fame was in all nations round about. (1 Kings 4:29-31)

And here’s how he finished up:

For it came to pass, when Solomon was old, that his wives turned away his heart after other gods: and his heart was not perfect with the LORD his God and went not fully after the LORD, as did David his father. For Solomon went after Ashtoreth the goddess of the Zidonians, and after Milcom the abomination of the Ammonites.

And Solomon did evil in the sight of the LORD, (1 Kings 11.4-6a)

What happened to the wisest man in the world could very easily happen to you, me or anyone.

What is a graven image?

At the simplest level a graven image is a good-luck charm. Having one gives people a feeling of safety, comfort and hope.

In more advanced usage a graven image helps one experience what they think is the divine mystery. People are experiencing something. But that something is not the true God.

A graven image is an idol.

People develop an emotional dependency on their idols. This relationship is religious in nature. Like other addicts, they will sacrifice their health, their wealth, and even their relationships for the sake of their experiences:

And Laban went to shear his sheep: and Rachel had stolen the images that were her father’s… And Laban said to Jacob, What hast thou done…wherefore hast thou stolen my gods? Now Rachel had taken the images, and put them in the camel’s furniture, and sat upon them. And Laban searched all the tent, but found them not. (Genesis 31 extracts)

Today we poo-poo any talk of idol worship as ridiculous. What in the world could it have to do with us? How arrogant we are. There is almost no essential difference between the ancients and us.

Have you ever wondered why God placed his command about images right at the start of his commandments?

I am the LORD thy God, which have brought thee out of the land of Egypt, out of the house of bondage. Thou shalt have no other gods before me. Thou shalt not make unto thee any graven image, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth: Thou shalt not bow down thyself to them, nor serve them: for I the LORD thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me (Exodus 20:2-5)

God’s nature is jealous. As we transition fully into the visual age, you’d do well to take heed to his command. Make no mistake. Giving honor to Ashteroth is evil.

The Asthtoreth Image

In Ancient times

Ashtoreth in ancient timesAshtoreth in ancient times

Here is one graphic representation: Original goddess logo Original goddess logo

But that’s not Ashteroth! It’s a siren!

What exactly are sirens? Wikipedia defines them:

…dangerous yet beautiful creatures, who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island… they were considered the daughters of the river god Achelous.5

Sirens are related to Ashtoreth worship. That will be explained further on in the post.

The Ashtoreth Corporate Name

Building on the information above, the name of the global corporate entity which has adopted the logo may also be associated with the pagan goddess:

STAR = Ashtereth BUCKS = standard of value or medium of exchange, usually thought of as money but also worship

So STAR + BUCKS equals Ashtoreth worship.

Don’t stop now. Keep reading so you know the whole thing.

Evangelistic social change agenda

You might expect that the proponents of either Ashtereth or Astaroth would be interested in promoting social change. This is what happened in Old Testament times, and it is exactly what is happening in the Twenty-First Century across the world.

Global cultural revolution, corporate style

This multinational corporate force is in the business of global cultural revolution.

Cecilia Carter joined the Starbucks team as their Vice President of Global Diversity, Community and Government Affairs, for Starbucks Coffee Company…

CC: I really believe that we have the responsibility to shepherd the image of Starbucks as a catalyst for change.… We are in the community business as much as the coffee business. (emphasis added)6

To translate, the logo is being promoted at the executive level as a force for cultural change. This is cultural evangelism. Such things are always religious in nature, no matter what they’re called.

Think how successful this one company has been over the past few decades in promoting international cultural change. Isn’t this what you would expect to go along with the promotion of open pagan worship?

Scroll up again to examine the logo. Ashtoreth is alive and well on planet earth.

Ashteroth lives!

Objection!: A corporate logo is not a religious icon!

How can you be so sure?

Objection!: I still think it’s a siren!

It makes no difference whether you or I believe the corporate logo depicts Ashtoreth, Astaroth, a siren, or some other pagan god-creature. All the warnings still apply.

Richard Merrick writing at the Interference Theory has this to say on the subject:

Identified variously as a double-tailed siren or “Melusine” mermaid, the Starbucks logo is actually a Venusian fertility goddess. The “star” in Starbucks is the pentagonal orbit of Venus while the siren herself is a European version of Ostara, Astarte and Ishtar (among many others).

She is portrayed as a sea goddess because the Morning Star appears to rise out of the eastern sea at dawn prior to resurrecting the Sun. Thus, a cup of coffee can be equated with the Morning Star as it also resurrects us in the morning when we drink it.7

So according to Richard Merrick, drinking a cup of Ashteroth coffee is akin to a kind of resurrection. Of course the only true resurrection is of and through Jesus Christ, commemorated in the sacrament of the Lord’s Supper/ holy communion.

Understood in Merrick’s context, drinking this coffee becomes a pagan sacrament.

Old Satan loves to take to himself (and his minions like Ashteroth) the glory reserved for God alone (Isaiah 14.12). Tellingly, the sham ritual celebrates human divinity, which is Satan’s original lie to Eve in Genesis 3.5, …your eyes shall be opened, and ye shall be as gods.

This is the core of idolatry (Revelation 9.20).

Objection 3: Having a logo on your cup does not mean you are giving honor to Ashtoreth

The lady doth protest too much, methinks -Queen Gertrude.

Conclusion - A comment from Matthew Poole

Wherefore, my dearly beloved, flee from idolatry. I speak as to wise men; judge ye what I say. (1 Corinthians 10:14-15)

The apostle would have them avoid all sin, but idolatry more especially, keeping at the utmost distance imaginable from that, being of all sins in its kind the greatest transgression; upon which account it is often in Scripture compared to whoredom. Though we ought to be afraid of and to decline all sin; yet as God hath revealed his wrath against any particular sin more than other, so every good Christian is obliged more to detest and abhor that sin.

For though idolatry be properly where the failure is in the ultimate or mediate object of our worship, and the creature is made either the ultimate term of our worship, or the medium in and by which we worship the Creator; yet there are many other ways by which we may be partakers of the sins of others, and this sin of idolatry in particular: and idolatry being a sin of the greatest magnitude, from which they were bound to keep the furthest distance, they were bound to take heed of being partakers of other men’s sins of this kind.8

But I say, that the things which the Gentiles sacrifice, they sacrifice to devils, and not to God: and I would not that ye should have fellowship with devils. (1 Corinthians 10:20)

Ashtoreth modernAshtoreth disguised in plain sight?

Originally published at: Comfort for Christians
  1. Other names for Ashtaroth include Astaroth, Astarot and Asteroth. 

  2. William Smith. Smith’s Bible Dictionary, 1884. 


  4. Source 

  5. Sirens 

  6. From Starbucks: The Unofficial Office for Social Change

  7. Source: Interference Theory 

  8. -Matthew Poole, English Annotations on the Holy Bible 



Thank you! I knew that Asherah / Ashtoreth worship was on the rise, I wasnt aware of the Asherah / Ashtoreth link to Starbucks. They claim that their “little mermaid” is based on a 16th century Norse woodcut, however Norsemen were socially extinct by the 13th century. I found one site that tracked this to Melusine, the demon progenitress of the Plantagenet kings and the alchemist symbol of fertility and transformation. The point is that symbols are important. If you wear a cross you can be identified as a Christian, unless you wear it upside down then you can be identified as a Satanist, or if its a maltese cross you can be identified as a biker. Symbols last a very long time, One ancient symbol that is still “all the rage” today in Eastern Europe and Western asia is the “Evil Eye” (which I fully never understood, but they believe in it) want to see something scarey?

Scary is right, Doug, and another data point marking the extreme vulnerability the twenty- and thirty-somethings have to being deceived. For those who wont take the time to read Dougs article, this is one of the main points: Out of fashion for 4,000 years, asherah poles have shown up in night clubs and hip restaurants in Los Angeles and Miami, where patrons consider them trendy, mystical symbols of ancient power. “People want to connect to something with ancient roots, not some modern religion,” says a night club owner who added carved, modern-looking poles to his facility. “People rub them to get good luck with their careers and relationships.” But a Jewish watchdog group has begun surreptitiously stealing or cutting the poles down, leaving unattractive stumps. “It’s a little too close to what we went through thousands of years ago, when asherah worship meant anti-Semitism,” says a rabbi who has organized the effort. “If there weren’t power in these symbols, people wouldn’t be attracted to them.” Heres the current iteration of an Asherah Pole, from the article: <img src=”/assets/images/asherah-pole-modern.jpg”) And heres what believers used to do if they saw one in person: <img src=”/assets/images/chop-down-that-asherah-pole.jpg”)

Fear the Lord, people. Great find, Doug. Alec

Very interesting. One note of correction. Satan never called himself a “Morning Star.” There is debate as to whether the Isaiah passage refers to Satan, but even if it did, he was called that name by God as sarcasm.

Starbuck is the name of a character from Moby Dick, and this is where the name is from. The image is a siren. It goes with the Moby Dick theme. Finally, in the quote you used about Starbucks “image,” shes talking about the image people have about the company, not the logo. I dont think we should patronize Starbucks because they have loudly opposed Christianity, not because people are seeing a demonic goddess in the logo.

Hi Robyn, Thanks for your comment. A couple questions. 1. Do you or does anyone in your family work for Starbucks or have any contractual relationship with the company? 2. Can you provide some documentation that proves what you are saying? Alec P.S. Its a small point, but the name of the company is Starbucks not Starbucks.

Hi Robyn, I really do appreciate your comment. Thinking a little more, I wonder if youre aware of the very common occult principle of exoteric and esoteric? In brief, followers of the mystery schools like to embed multiple meanings in their symbols and rituals. There is a exoteric - outward, visible - meaning which is given to outsiders. There is also one or more than one esoteric - hidden - meaning or meanings. So I agree with you that the Moby Dick siren is one meaning of the logo. I believe this is the exoteric one given to the poor shlubs who do not know what the real symbol means. Did I mention that occultists love to laugh at those outside? Just some things to think about.

How ironic! An lcms pastor condemnig the use of occult symbols!! Luthers symbol, the rosy cross is also a symbol of the rosicrucians. Its also a pentagram. Almost every symbol used in our Lutheran churches have esoteric, occult meanings. Didnt Luther say in his “Table talk “ he thought alchemy was a good thing? Didnt one of the names of the book of concord practice astrology? Wasnt Jacob Andrae a Rosicrucian??? Im am a cradle lcms Christian who, after rebellion then evangelism is trying to be comfortable with these facts. It greatly disturbs me. Also, why the hell does my lcms confessional lutheran pastor say, “Blessed and holy be his name” everytime he quotes that idol Martin Luther?

Here are a few more corporate logos that are occultic–_il.html Its impossible to avoid them

Hi Denise, First, I am not a pastor, nor do I attend an LCMS church. I used to attend a WELS church, but became so disgusted by the sinful culture of cover-up and denial that I had to leave. Before that my experience has been in evangelical churches. Having said that, I want to thank you so much for your comment. You are the first person who has brought up this very real aspect of Martin Luther. Its seriously disturbing, to be sure. Can you provide any references to back up what youre saying? I remember hearing a radio show in the 1990s in which the speaker, Bill Cooper, suggested similar things about the Lutheran Cross symbol. If I remember correctly, he has suggested that Luther was a member of a secret society which had the goal of destroying the Roman Catholic Church. Theres a sort of sense in Coopers hypothesis. Luther said so often that he had no desire to create a new church, but rather to bring it back to Biblical truth and practice. Would it be so hard to imagine that he was used by a secret society which had infiltrated his order? They meant it for evil, but God used everything for good (Rom 8.28). We know that secret societies have tried for many centuries to control monarchs and governments. The Jesuit order in the RCC could be considered a secret society which is now well in control of that 1 billion member church. Alchemy (witchcraft) is clearly condemned by Luther and in the book of Concord. In the small catechism: We should fear and love God that we may not curse, swear, use witchcraft, lie, or deceive by His name, but call upon it in every trouble, pray, praise, and give thanks. Astrology and witchcraft are both condemned in the Bible. In regard to your pastors saying, “Blessed and holy be his name”, that sounds uncomfortably close to blasphemy to me. True Biblical Christians, which Lutherans claim to be, understand that only God himself is holy and without sin. “Hallowed be thy name” applies to God in the Lords Prayer - not man. You might quietly and humbly tell the pastor that his use of this phrase in regard to Luther is causing you to stumble. If he chooses not to correct it, try to find another church. The Visible Church serves the body of Christians. The body of Christians do not belong to the pastors of the Visible Church. We belong to Christ alone. May God bless you and keep you, Denise. Alec

In regard to Henry Makow, he is an unreliable source. Id be cautious about anything I read there. You might be interested in these references about him: In regard to occult symbols, a sound source is Vigilant Citizen:

Thankyou for your nice reply. I am sorry I was so snarky. I typed so fast and there was no proof texting. I am spiritually and emotionally tired of all the deception I want to honor my Lord and Savior in the way He wants me to honor Him, not mans ways. I became burnt out of trying almost every evangelical church. Each church followed Rick Warren or Willow Creek. I was so happy to find my Lutheran roots were grounded in the word of God. My dad is a staunch LCMS Lutheran. I was attempting to “save” my dad, Jesus showed me how wrong I was. Now, I am so discouraged about the lifestyles of the Lutheran Fathers and secret society infiltration I am losing all hope. References regarding Luther liking Alchemy are in his book “Table Talk” , no sure which chapter. I dont trust Makow but he does have useful information. There is a website called “Watch Unto Prayer”. Its very out there but if you look at Reformation, Rosicrucian connections article you will find info. Also, google Jacob Andrae and Melanchthon, astrology. Thankyou

Hi Denise, You are not alone in your experiences with the visible church. This is a dark age and a time of apostasy. Yet God knows those that are his. He will not allow you to be tested beyond what you are able to bear. How fortunate you are to have a father who believes. In regard to Luther, church fathers, etc, some knowledgeable people I respect have said that the most important book is the Bible. Later is the Book of Concord, the best and most Biblical book of theology. Luthers sermons are considered more definitive of him than his Table Talks. In one sense, who cares if intrigue and deception were part of the Lutheran Reformation? We dont follow men. We follow the Son of God. We follow the Word. The only light in the world comes through the Word. This world lies in darkness. It should not surprise us (though it often does) that there have been deceivers and deceived infiltrating the visible church from the beginning. Rick Warren, Willow Creek, et al, thank God you can see through that muck. Lots of people are blind. God help us all. Keep me posted Denise.

I was asked about Andreae and Luther by the blogmaster, who is serious about presenting the truth. I have a PhD in theology and have written about the Reformation for about 40 years. Luther had no use for the occult or magic. He was a little superstitious by our standards, but he was always quick to point out the Satanic origin of the dark arts. Any resemblance between the Luther rose and the Rosicrucian garbage is pure coincidence or a matter of trying to copy Luther, who was the giant of the Reformation. Satan always apes the church to draw people into falsehood. The Table Talks are copied down from dinner at Luthers home, by various people. The scribes were not always good at their job, so what do we gather from casual conversation? I did not see an actual citation - Volume, page number, plus the exact quotation. A vague recollection of something that might be in a book of eavesdroppers - not significant to me. I heard Jimmy Hoffa was buried in the endzone of a football stadium - but that is not proof. The Andreae who helped get the Book of Concord started was related to the person linked with the occult - his grandfather - from what I can gather from one link - - p. 19. The Jacob Andreae associated with the Book of Concord is not studied much at all by anyone. Luther is studied but many have an axe to grind.

Very interesting, Jul. Atargatis seems to be a later derivation. From Wikipedia: The name Atargatis derives from the Aramaic form ‘Atar‘atheh…‘Atar‘atheh is seen as a continuation of Bronze Age goddesses. At Ugarit, cuneiform tablets attest the three great Canaanite goddesses Aṭirat (Asherah) — described as a fecund “Lady Goddess of the Sea” (rabbatu at̪iratu yammi) — ‘Anat (Anat, Anath), and ‘Ațtart (Astarte), who shared many traits with each other and may have been worshiped in conjunction or separately during 1500 years of cultural history. Atargatis Not sure why you felt the need to call me, “ignorant” in your subject header. You seem to agree with the main point of the post, which is that the Starbucks logo depicts an ancient pagan deity. Thanks for your comment. Had never heard of this Syrian idol Atargatis. You taught me something, and for that I appreciate you. Alec

My approach to symbols is to ignore them. If i don’t know it, it is nothing. God did not give me a spirit of fear. I’d be much more concerned about Mariolatry, because people should know better but worship her, anyway. In that form, Ashteroth survives.

Lucifer is NOT called the Morning Star… he is called ‘son of the morning!’ Only in the modern and dangerously misleading bible versions is he thus called. God does not call God, Satan, sarcastically or otherwise. But thanks for an interesting read, I’m studying this subject because I recently heard a professing Christian say that Jesus calls himself ‘Venus’ in the Rev 22:16 scripture.